Aaaaand... Action! 🎬 Playgrounds International Film Festival is live! PIFF celebrates the art of filmmaking—from the first sketch to the final cut. We developed a campaign identity that captures the creative process and translates it into a flexible, recognizable design system for the festival and all its communication. This sub-identity playfully nods to the main Playgrounds brand, while visually referencing elements from modern editing interfaces. Every piece of the film puzzle lands somewhere along the timeline—because, as Joe Dante puts it: "The edit is where movies are made or broken." Of course, we couldn’t resist a little wordplay: "We'll fix it in post." 🎞️ Such a fun project to bring to life—seeing it pop up all over Eindhoven this week feels extra rewarding. And what an incredible line-up! Super proud to be part of this one. #PIFF #PlaygroundsFestival #BrandIdentity #FilmFestival #CreativeProcess